Privacy Policy
This policy explains what personal data Puresoft Water Solutions Ltd collects, why we use it, who receives it and the rights available to you.
This Privacy Policy applies when you visit puresoftwater.ie, contact us, request a quotation, place an order, use a payment method, arrange delivery, book an installation or service, or otherwise deal with Puresoft.
Who is responsible for your data?
Puresoft Water Solutions Ltd is the data controller for the personal data described in this policy. This means we decide why and how that data is used.
Our contact details are:
- Puresoft Water Solutions Ltd, Rushwee, Slane, Co. Meath, Ireland.
- Email: info@puresoftwater.ie
- Telephone: (041) 982 4952
We have not appointed a formal Data Protection Officer. Privacy enquiries and requests should be sent to the email address above.
Personal data we collect
How we obtain personal data
We obtain personal data:
- Directly from you through the website, checkout, email, telephone, WhatsApp, post or in person.
- When we visit a property to inspect, install, repair or service equipment.
- From a plumber, contractor, laboratory, property owner or other person acting on your behalf.
- From payment providers, couriers and other service providers involved in a transaction.
- From website technologies, server logs, Jetpack Stats and Google services where consent is required and given.
- From public business sources where relevant to a trade enquiry or commercial relationship.
Please ensure that any personal data you provide about another person is accurate and that you are authorised to provide it.
Why we use personal data and our legal bases
| Purpose | Typical data | Legal basis |
|---|---|---|
| Responding to enquiries and preparing quotations | Contact, property, water-supply and technical information | Steps requested before a contract and our legitimate interest in responding to enquiries |
| Processing orders, deliveries, installations, servicing, warranties and support | Identity, contact, order, property, technical and communication data | Performance of a contract or steps requested before a contract |
| Taking payments, issuing refunds and preventing payment fraud | Transaction references, payment status, identity and contact data | Performance of a contract, legal obligations and legitimate interests in secure payments |
| Accounting, taxation, consumer-law and regulatory compliance | Invoices, orders, payment, delivery and customer records | Compliance with legal obligations |
| Managing complaints, disputes, debt recovery and legal claims | Transaction, technical and communication records | Contract, legal obligations and legitimate interests in establishing or defending claims |
| Operating, securing and improving the website | Server, security, device and limited usage data | Legitimate interests in website security and business operations; consent where required |
| Jetpack Stats analytics | Device, page-view, referrer, IP-derived and usage data | Consent |
| Google Ads and conversion measurement | Advertising identifiers, consent signals, ad interactions and conversion events | Consent |
| Sending marketing messages | Contact details, interests and communication preferences | Consent where required, or legitimate interests where electronic-marketing law permits |
Orders, installations and water-treatment records
We use customer and property information to recommend, quote, supply, deliver, install and support water-treatment equipment.
Technical records may include water-test results, photographs, plumbing information, equipment type, serial numbers, settings, service dates, replacement parts and notes about faults or treatment performance.
These records help us perform the agreed service, maintain continuity of technical support, administer warranties, identify suitable replacement parts and deal with complaints or safety issues.
Payments and fraud prevention
Online and other electronic payments may be processed through providers including Square and Revolut. The payment provider receives the information necessary to authorise and settle the payment and apply security or fraud-prevention checks.
We receive information such as the payment result, amount, date, transaction reference and limited account or card information. The provider’s own privacy notice also applies to its processing.
Website, cookies, analytics and advertising
Essential technologies
WordPress and WooCommerce use necessary technologies to operate website security, the shopping basket, checkout, payments and cookie preferences.
Jetpack Stats
We use Jetpack Stats, supplied by Automattic, to understand website visits, page views, referrers and general usage. Jetpack may process information such as IP address, user agent, page visited, referring page, timestamp, browser language and country code. Analytics is controlled through our consent tool where consent is required.
Google for WooCommerce and Google Ads
Our store is connected to Google Merchant Center and Google Ads through Google for WooCommerce. Google may process advertising identifiers, consent signals, ad interactions and purchase or conversion events where advertising consent has been given. Enhanced Conversions was not enabled when this policy was last updated.
Complianz
We use Complianz to display the consent banner, store cookie choices and help block non-essential technologies until the appropriate choice is made. You can reject non-essential technologies or change your preferences later.
More detail is available in our Cookie Policy.
Marketing communications
We may send product, service or maintenance information where you have requested it, consented to it, or where the law permits communication with an existing customer about similar products or services.
Marketing may be sent by email, telephone, SMS, WhatsApp or post depending on the choice made and the applicable rules.
You can opt out at any time by using an unsubscribe option where provided or contacting info@puresoftwater.ie. We may keep a minimal suppression record so that your preference continues to be respected.
Who receives personal data?
We share personal data only where necessary for the purposes described in this policy. Recipients may include:
- Couriers and delivery providers, including DPD where used.
- Payment providers, including Square and Revolut.
- WooCommerce, WordPress.com, Automattic and Jetpack service providers.
- Google services, including Merchant Center and Google Ads, subject to consent where required.
- Website hosting, security, backup, email, communications and IT-support providers.
- Complianz and other consent or compliance tools.
- Review, messaging or chat services, including Google-review widgets and WhatsApp when those features are used.
- Accountants, insurers, legal advisers, banks and business-software providers.
- Laboratories, plumbers, installers or subcontractors involved in the requested work.
- Revenue, regulators, courts, law-enforcement bodies or other authorities where required or lawfully requested.
- A purchaser or adviser in connection with a genuine sale, restructuring or transfer of the business, subject to appropriate confidentiality.
Service providers are required to handle personal data securely and only for authorised purposes, subject to their legal role and contractual terms.
International data transfers
Some technology, payment, analytics, advertising, hosting or communications providers may process personal data outside Ireland or the European Economic Area.
Where a transfer requires protection under data-protection law, we rely on an adequacy decision, approved contractual clauses or another lawful transfer mechanism, together with additional safeguards where appropriate.
Contact us for further information about the safeguards relevant to a particular provider or transfer.
How long we keep personal data
We keep personal data only for as long as necessary for the purpose for which it was collected, including legal, accounting, warranty, support and dispute requirements.
| Record type | Typical retention approach |
|---|---|
| Orders, invoices, payments and accounting records | Normally at least six years, or longer where required by Revenue, an audit, investigation or legal claim. |
| Installation, servicing, warranty and technical customer records | For the customer relationship and generally up to six years afterwards; selected equipment history may be retained longer where needed to support an installed system. |
| Quotations and enquiries that do not become an order | Generally up to 24 months after the last meaningful contact, unless a longer period is justified. |
| Complaints, disputes and legal claims | Until the matter is resolved and any relevant limitation or retention period has expired. |
| Marketing records | Until consent is withdrawn or you object, plus a minimal suppression record where needed. |
| Cookie-consent records | For the period reasonably needed to record and demonstrate the consent choice. |
| Website and security logs | Generally up to 12 months, unless retained longer to investigate a security incident or legal issue. |
Retention periods may be shortened or extended where the data is no longer needed, a legal requirement applies, or a dispute, warranty or investigation remains ongoing.
Your data-protection rights
Depending on the circumstances and applicable law, you may have the right to:
- Request confirmation that we process your personal data and obtain a copy.
- Correct inaccurate or incomplete personal data.
- Request deletion of personal data where the legal conditions are met.
- Restrict certain processing.
- Object to processing based on legitimate interests.
- Object at any time to direct marketing.
- Receive certain data in a portable format.
- Withdraw consent at any time, without affecting earlier lawful processing.
- Complain to the Data Protection Commission.
Send requests to info@puresoftwater.ie. We may ask for information needed to confirm identity and locate the relevant records.
Rights are not absolute. An exemption or competing legal obligation may apply in a particular case, but we will explain our response.
Security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
Measures may include encrypted website connections, restricted account access, secure payment providers, software updates, backups, access controls and staff or contractor confidentiality requirements.
No internet or storage system is completely risk-free. If a personal-data breach occurs, we will assess and report it where required by law.
Automated decision-making
We do not make decisions about customers based solely on automated processing where those decisions produce legal or similarly significant effects.
Payment, fraud-prevention and advertising providers may use automated systems as part of their own services. Their privacy information explains how those systems operate and the rights available in relation to their processing.
Children’s data
Our website and services are not directed at children, and orders must be placed by an adult. We do not knowingly collect children’s personal data for marketing or advertising purposes.
Contact us if you believe a child has provided personal data inappropriately.
External websites and services
Our website may link to or display services supplied by third parties. Their privacy notices apply when you interact directly with those services.
We are not responsible for an external website’s content or independent privacy practices, but we aim to select reputable providers for our own business operations.
Questions and complaints
Contact us first at info@puresoftwater.ie if you have a privacy concern. We will investigate and aim to resolve it.
You also have the right to complain to:
Data Protection Commission
6 Pembroke Row
Dublin 2
D02 X963
Ireland
Website: dataprotection.ie
Changes to this policy
We may update this policy when our systems, providers, business activities or legal obligations change. The current version will be published on this page with an updated revision date.
Where a material change requires a new consent choice or direct notice, we will provide it.
Have a privacy question?
Contact us to ask what information we hold, correct your details, change a preference or exercise a data-protection right.
